The Indian company celebrated a decade as a supplier to the Chilean salmon farming market.
After arriving in the Chilean salmon industry in 2014, Garware Technical Fibres it is currently in a strong position. This, thanks to the contribution of innovative solutions with products that meet the requirements of customers and add value to its operations.
Today we have innovation, product diversity, expanding sales and strengthening the local team. The first years were challenging, mainly in obtaining the support of salmon farming companies to carry out the first product tests. During this introduction period we tested nets with Mowi and Camanchaca to make our solutions known", explains the Negocio asociado of Garware Technical Fibres, Marcos Jofré.
The main challenges that the Indian company faced back then was to make the brand known, to convey that they are a serious company, fifteen thousand kilometers away.
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Producers were 'used to' immediate consumption, without the need to project long-term purchases. We started with tests, many hours of work, invitations to the India to make our plants known and gain the trust of national salmon farmers regarding the products we offer. The products that existed in the market were commodities, focused mainly on price and not on quality, with a strong presence of competitors. Through the 'voice of the customers', we listened and understood their requirements. Thus, the fish farms Star, the lobster fishermen Sapphire Ultra Core and mooring lines X2 They had great acceptance from the beginning," says Marcos Jofré.
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Adaptation
Garware must have adapted its products for the Chilean salmon farming, with a special focus on their predators, greater fouling, to the ectoparasite Caligus rogercresseyi, to high energy and exposed centers, square metal cages, longer tides and different and changing legislation.
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"We are proud of the development of the company in Chile during its first decade and Thank you. to all those who have trusted us," Jofré said.
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In the future, the main challenges are policy changes, the approach to sustainable development, the continuous protection of the fish - the main active one- and offer with products of the highest quality, with greater connectivity and intelligent.
"We are equal to evolution. We bring value and develop innovative alternatives based on the requirements of this industry. Among the key aspects of the company’s success is innovation, innovation and innovation. textile path so unique to India and sustainability, along with considering the environmental and social impact of operations. It also highlights our corporate social responsibility through initiatives linked to SalmonChile (Association of the Salmon Industry of Chile A. G.)," says the commercial manager of Garware Technical Fibres Chile, Francisco Serra.
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Aquaculture is the company’s largest business area. It has operated internationally since the late ’90s and in Chile since 2014. Its global presence includes 75 countries and in particular in the salmon industry of Australia, Canada, Scotland, Faroe Islands, Norway, New Zealand and Chile.
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"However, we have a large number of products in development, close to their launch, where several are yet to come," concludes Francisco Serra.
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*In the featured photo (from left to right): Francisco Serra, commercial manager of Garware Technical Fibres Chile; Marcos Jofré, Negocio asociado de Garware Chile; Vayu GarwarePresident and CEO of Garware Technical Fibres; Gopakumar Menon, manager for the Americas; and Ramkrushna Borse, chief technician of Garware Chile.
