The initiative is part of the strategy to supply networks directly and related equipment to customers in Norway and the Nordic region in general.

This Tuesday 30 January, the company Garware announced that it has strengthened its team with executives from AquaStructures, Mowi and Leroy and, moreover, confirmed that it has established a Norwegian organization more robust with the aim of ensuring a closer cooperation with customers in the region.

"The essence of our work lies in the development and continuous improvement of our products. To achieve this, we need to be close to our customers, who will use, for example, our Networks for salmon farming. This is why we strengthen the Norwegian executive team, as we need more people who know the industry, understand the requirements on the ground and can discuss and seek solutions with our customers," he explained. Country Manager of Garware Norway, Pål Korneliussen.

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Previously incorporated Olav Øvereng, who has extensive experience as director of operations at Mowi and as regional director in the Spanish Avramar.

In turn, the company reported that it has hired Eirik Bollvåg, from AquaStructures, who previously served for 15 years in Leroy, including as operations director. And to manage from logistics to customer locations, he added Lisa Woodswho has experience in Mowi.

The recruitment initiative is part of Garware's strategy to provide direct networks and customer-related equipment in Norway and the Nordic region in general. This direct delivery approach proved successful in markets such as Canada and Chile; and the company considers it vital to effectively address customer requirements.

"We needed to have a stronger organization in Norway in order to cooperate more closely with local customers. We've also signed agreements with several Norwegian subcontractors. It was necessary to implement several things, but now we are ready with all certifications according to NYTEK 23, analytics services, logistics and storage solutions, billing systems, cloud solutions and others," said Pål Korneliussen.

The executive added that "for fish farmers who want to market with us, We want to be a Norwegian company, even if the products are produced in India. Quality characterizes us and we still have enormous production capacity. We will also continue to develop new products, according to our desire to help customers reducing costs and increasing productivity, in a sustainable manner. We have already signed some important contracts with Norwegian companies," he added.

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However, Garware Technical Fibres plans to continue to develop its cooperation with the industry in the coming years.

*Receivables from the featured photo (in context): Partnerfish - Aquaculture Directory.

**Source of the interior image: Garware.