With a positive evaluation concluded the commercial mission of Brazilian buyers to the Magellan Region, organized by ProChile, through its Regional Directorate and its Commercial Office in Brazil.
The activity, developed between October 31 and November 5, allowed representatives of the Brazilian food sector to know directly the productive and export capacities of the region, with the aim of generating new trade opportunities and diversifying international markets for Magellanic products.
The delegation was made up of Ernesto Dizoli Fernandes and Monike Ellen Gonçalves Dantas, purchasing executives of Grupo Pão de Açúcar (GPA), one of the main supermarket chains in Brazil, together with Luiz Hirata, president of the Board of Directors of Abrasel São Paulo, association that brings together companies from the gastronomic sector. Its participation allowed to explore marketing opportunities both in supermarkets and in Brazilian gastronomic establishments.
The regional director of ProChile in Magallanes, Alejandra Covacevich, stressed that this type of initiative allows to strengthen the international positioning of the region through direct contact between foreign buyers and producing companies. “For a buyer to know the origin of what he is going to sell changes the commercial conversation. Brazil is a huge and close market, and this visit allows us to show that Magellan has high quality products, beyond traditional destinations in Asia,” he said.
The commercial aggregate of ProChile in Brazil, Hugo Corales, who also accompanied the delegation, said that "this market is very important for Chilean food and especially for salmon, which is located as the first shipment from Chile to Brazil with more than US$ 866 million between January and October and a growth of 20.9% regarding the same period of 2025. Corales added that the visit of importers was especially useful for to advance in the diversification of the shipments, using as examples the sea urchins, the southern hake and the centolla, products "that have a lot of potential" to be incorporated in the various Japanese food restaurants that exist in Brazil".
Agenda with Products of the sea, meats and magellanic drinks
During their stay, buyers developed a schedule of technical visits and meetings with companies from different productive sectors. In the field of salmonicultor, they visited the facilities of AquaChile, Cermaq and Álvarez, as well as holding commercial meetings with representatives of Nova Austral and Blumar.
In the fishing sector, they met the Pescazul plant, where they observed the processing of centolla, while the hedgehog was approached as an alternative to commercial diversification, since its production was out of season. The agenda also included a meeting with the board of AGIPAM A.G., a trade association of the recently formed Magallanes artisanal fishing industry, to explore opportunities for link with the Brazilian market.
In the meat sector, the delegation visited the facilities of the Simunovic refrigerator and the Estancia Morro Chico, where it was able to learn about the characteristics of the regional production of sheep meat. He also held meetings with representatives of Marín and Minerva companies.
In addition, the program included a visit to Austral Brewery, a company with which ProChile has developed actions to facilitate its entry into the Brazilian market.
