In a context where the consumption of sustainable proteins continues to increase, the company reaffirms its role as an ambassador for the salmon and trout of southern Chile to the world.
With a solid positioning strategy in the main global seafood markets, Antarctic Salmon continues to consolidate its reputation as one of the most consistent companies in terms of quality, innovation and sustainability within the aquaculture industry.
His recent participation in the Seafood Show Latin America 2025, carried out in the Anhembi District of São Paulo, Brazil, was a demonstration of that strengthening and of the growing appreciation that the company's products are arousing among international buyers.
The fair - one of the most important in the continent - brought together more than 4,000 sector professionals, 100 exhibiting brands, 24 States represented and offered more than 40 hours of technical and specialized content during three days of activity. Representatives of large supermarket chains, restaurants, hotels, global distributors and marketers that supply the most competitive markets on the planet.
A space to strengthen relationships and open new opportunities
For the commercial manager of Antarctic Salmons, José Luis García, participation in this edition of Seafood Show Latin America not only allowed exhibiting the quality of Chilean products, but also deepened strategic linkages with key actors in international trade.
“This type of instances confirm that salmon and trout grown in southern Chile continue to position themselves as quality benchmarks in global markets,” said Garcia. “In Brazil, and throughout the region, there is a growing interest in food with traceability, sustainability and Differentiating attributes, aspects that are part of the DNA of Antarctic Salmon,” he added.
In that line, the executive stressed that the event functioned as a platform for high impact to strengthen trade relations, explore new alliances and project businesses in a context where demand for sustainable marine proteins is kept up.
Innovation, sustainability and origin: the seal of Antarctic Salmons
The company, with operations rooted between the regions of Biobío and Aysén, has maintained a strategy based on technological innovation, environmental commitment and continuous improvement of its processes.
These factors have allowed you to obtain International certifications of sustainability and quality, opening doors in markets as demanding as Japan, the European Union and North America.
“Our challenge has been to show that from southern Chile you can to compete on equal terms with the world’s largest producers, providing not only quality, but also added value in terms of sustainability and proximity to the environment,” explained the company’s commercial sub-manager, Rafael Rodríguez.
“In every international event in which we participate, as in the recent Seafood Show in Brazil, we perceive a tangible recognition to that effort. Perception of Chilean products has evolved favorably, and Antarctic Salmons is an active part of this transformation,” Rodríguez said.
The balance between local and global
One of the highlights of the commercial model of Antarctic Salmons is its ability to maintain a consolidated international presence without losing the link with their local communities and consumers.
In Chile, the company has its own shops —Antarctic Salmons The Tiendite, located in Castrothe Lakes region, and Santiago, Metropolitan region—where it offers the same products it exports to the most sophisticated markets in the world.
“We want Chileans to be able to enjoy the same salmon and trout that comes to the tables of Tokyo, Madrid o New York“That coherence between what we export and what we offer in the country reflects our commitment to transparency and total quality,” García said.
A company in constant evolution
The positive balance left by the participation in the Seafood Show Latin America 2025 confirms the moment of maturity and expansion experienced by Antarctic Salmons. The company continues to strengthen its position in the global map salmon and trout, contributing with its sustainable productive model to the economic and social development of the southern-eastern macrozone of the country.
“Every fair, every meeting with buyers or distributors, allows us to reaffirm that we are at the right direction. And that there is no doubt that we will continue to bet on innovation, sustainability and pride of our origin, bringing Chilean salmon and trout to the world with the passion that characterizes us,” concluded Rafael Rodríguez.
