Those who attend the Chilean pavilions at SIAL 2024 will be able to taste fresh salmon and mussels from the country.
With a new stand design Chile made its official debut at SIAL in Paris, the main food industry fair in the world, held in the capital of France between 19 and 23 October. In the event, the country is represented by 33 companies supported by ProChile, institution that coordinated the implementation of the new design in conjunction with the Chile Image Foundation and the Civil Society Councilwhich includes guilds and companies, along with public bodies that represent the country in this type of events abroad.
"it is essential for our country's image to have a unique design and a coherent story when presenting ourselves at international business fairs," said the General Director of ProChile, Ignacio FernándezEvents in which we have presence every year, are global meeting points for different industries, and function as real showcases for Chile to show its range of exportable products and services. This new pavilion brings us a design that is visible from a distance, with the representation of the Andes Mountains, and promotes a country image that is easily identifiable, competitive and unified, which promotes the idea of that we are a reliable business partner for the world."
For her part, the executive director of the Fundación Imagen de Chile (FICH), Rossana Dresdner, said that “Chile is today a country with a vision of the future, that has a diverse and quality offer, and that takes care of the sustainability challenges that the world demands. We are a responsible and reliable country, with very unique characteristics. That’s what we wanted to convey with the new pavilion in SIAL in Paris.” He also stressed that the new design “is a concrete example of how we work together to enhance Chile’s presence and image in the most competitive international markets.”
The design of the pavilion was commissioned to the company DAW Diseño & Arquitectura through a public tender. Under the concept “looking beyond our limits”, the visual proposal stands out for the use of the mountain range, which allows to identify the Chilean presence at a distance and become a meeting point for those who attend international fairs. In addition, its modular structure facilitates assembly, dismantling and transport, betting on the reusability of the elements and sustainability.
The new design was already tested in a white march that included a series of international fairs throughout this year, including the Seafood Expo Global in Barcelona, Spain, and the Children's Book Fair in Bologna, Italy.
Chile in Paris SIAL
In SIAL 2024, which celebrates 60 years of history, Chile is present at Hall 8 of the Parc des Expositions de Villepinte, with three islands of a total of 472 square meters. In this space will have presence 30 companies producing almonds, nuts, dehydrated plums, raisins, hazelnuts, cranberries and dehydrated cherries, which are among the main foods that the country sends to Europe.
Meanwhile, in Hall 4, dedicated to food innovation, three other Chilean companies will show their offer of nutritional bars with low glycemic content, truffles, walnut oil and nut flour, at a stand of 50 square meters.
“Paris SIAL is an essential showcase for the global food industry, and it is very relevant for Chile to be showing its position as a global supplier of healthy, safe and sustainable food,” said ProChile’s commercial attaché in France, Oscar Troncoso. “Our country has the capacity to produce fresh, dehydrated fruits and vegetables against the seasons of Europe, thanks to its diversity of soil and climates. This is it. becomes a key trading partner in the food sector,” he added.
Along with the food present in the SIAL showcases, the country will also offer pisco tastings, in the context of the Pisco: First Spirit campaign, which seeks to increase the export of distillate produced in the Atacama and Coquimbo regions. Likewise, visitors to the Chilean pavilions will be able to taste fresh salmon and frozen mussels of the country.
