Residents of Puertomont enjoyed tastings and contests at the Multi X stand during Salmon Week

During two days in the Plaza de Armas of Puerto Montt, the company approached the community through gastronomic experiences, corporate information and gifts for the family.

With tastings, contests and live cooking, Multi X was part of the Salmon Week, an initiative organized by the Puerto Montt City Council, together with SalmonChile and various local actors, to boost tourism during the winter, bring salmon farming closer to the community and highlight one of the main productive activities in southern Chile.

For two days, the company received hundreds of visitors at its stand located in the central tent of the Plaza de Armas, where it showed the salmon value chain, answered public inquiries and introduced its Latitude 45 products, currently available in the Líder supermarket chain.

The Corporate Affairs and Sustainability Manager of Multi X, Francisco Lobos, highlighted the value of this type of initiatives to strengthen the link between the industry and the community. "Multi X was born in the south and works to generate value there. We are deeply connected and committed to local development and identity, we are historical residents of Puerto Montt. That is why the Salmon Week represents an opportunity to show what What we do is continue bringing our product closer to people and highlighting the value of our activity. We thank Mayor Rodrigo Wainraihgt and his municipal team for promoting this meeting space, which acknowledges an industry that has grown alongside the city and is part of its history," he emphasized.

As part of the activities prepared for the community, the attendees were able to participate in entertaining contests in which the winners took home different smoked products from Multi X.

Also, on Friday he shared tastings during a cooking show headed by presenter Javiera Acevedo and Puerto Montino chef Cristian Cares. In the event, the chef prepared a salmon tartare, using only ingredients from local producers, such as green apple and vegetables, highlighting the versatility of salmon and its close link with the cuisine of southern Chile.