Companies operating in Mexico City and Quintana Roo managed to close negotiations with exporters from the regions of Los Lagos, Biobío, Coquimbo and Valparaíso, thus allowing for a greater insertion of Chilean jibia into the Mexican market.
ProChile Mexico continues to consolidate the presence of Chilean sea products in the Mexican market, achieving important trade agreements and favorable growth rates in both value and volume.
The first results of this 2025 show the impact of the joint work between the Commercial Office of Mexico and the regions of Los Lagos and Biobío in the promotion of Chilean jibia. In this context, two key importers succeeded in concluding successful agreements: Bravo Foodsrecently incorporated into the portfolio of the Commercial Office of Mexico; and Merj, an actor with whom a long-term business relationship has been strengthened and who has a strategic position within La Vigo.
During January, these companies, with operations in Mexico City and Quintana Roo, managed to close negotiations with exporters from the regions of Los Lagos, Biobío, Coquimbo and Valparaíso, thus allowing a greater insertion of the Chilean jibia in the Mexican market.
The first agreement was concluded in a virtual business wheel organized by ProChile in January 2025, in which companies from the regions of Biobío and Los Lagos participated. As a result, Bravo Foods acquired six containers of seafood products, consolidating its role as a relevant distributor on the HORECA channel, with a strong presence in the hotel industry in southern Mexico, including Cancun, Riviera Maya, Tulum and Mérida. According to the World Travel and Tourism Council of Mexico, Cancun has been identified as a key destination in the recovery of the restaurant sector, which represents a great opportunity for Chilean products.
The second case of success is due to a follow-up work with Merj and the exporting company Pure Nature, participant of the LATAM – Mexico Business Meeting in 2024. At that event, the marine products sector held the largest number of meetings within the entire offer of cross-cutting goods and services and was one of the most representative commissaries in Chile. As a result of this management, Merj concluded new import agreements with Pure Nature for the marketing of giant squid throughout Mexico.
Although Peru continues to be the main supplier of jibia to Mexico, Chile has managed to open up market space with favorable rates of growth in value and volume. The demand driven by the tourism and gastronomic sector has been a key factor in the consolidation of Chilean products such as salmon, mussels and jibia.
"Coordinated work between ProChile and domestic exporters has allowed new business opportunities to be generated in a highly competitive market such as the Mexican market. These agreements reinforce Chile’s presence in the seafood industry and demonstrate importers’ confidence in the quality of our export offer,” he said. Marcelo Sobarzo, Commercial Attaché of ProChile in Mexico.
The success of these efforts reaffirms ProChile's commitment to open new opportunities for Chilean exporters and to continue diversifying the destinations of its products in strategic markets such as Mexican.
